Why Fast Fashion Isn’t Worth It And What to Invest In Instead
In a world of “wear it once” culture and overnight trends, it’s tempting to fill your closet with cheap pieces that seem stylish at the moment. But here’s the truth, fast fashion costs you more in the long run, not just in dollars, but in quality, ethics, and the way you feel when you get dressed.
We believe in timeless, intentional style. That means saying no to fast fashion and yes to well-made pieces that last for seasons (and even decades).
Fast fashion is designed to be disposable. It often uses poor-quality materials, unsustainable production methods, and unethical labor practices. The result? Clothing that pills, stretches, shrinks, or falls apart after a few wears and contributes to serious environmental waste.
If your clothes lose shape after one wash or you’re constantly rebuying basics, that’s not saving money. That’s just replacing what should’ve been done right the first time.
Heres our go to guide on what to buy instead. Building a thoughtful wardrobe is about quality over quantity. Some staple pieces we suggest investing in are staple dresses, high quality denim, a timeless coat, a classic button up or blouse, and a solid handbag.
A perfectly fitting dress, thats also comfortable, is an instant winner in our eyes. Its the easiest thing to throw on in the morning and the best part is you know its gonna look good! Pair with some IVI Jewelry to complete the look and feel as timeless as your outfit.
Lisa Yang Angeline Dress, $590
IVI Wide Octagon Huggies, $300
Instead of grabbing three pairs of jeans that stretch out or fade, invest in one or two that fit like a glove and hold their shape. Our suggestion would be the Nili Lotan Tribeca Jean, 6397 Cropped Roomy Jean, and Agolde Leena Jean. Each pair is different but unique in their own way.
6397 Cropped Roomy Jeans, $325
A well-made coat is not just outerwear, it’s your whole look in colder months. Whether you go for a sleek wool topcoat or a versatile trench, invest in craftsmanship and a silhouette you’ll love year after year. One piece that will be timeless for more than just the winter would be the Herno Poncho. This poncho is not only a statement piece, but one you'll have around for years to come.
Fast fashion sweaters might look good from a far, but fall apart fast. Invest in classic wool or cashmere sweaters that will last longer than you think. Think the Bite Studios North Sweater, made from 100% wool and and has an oversized look.
Bite Studios North Sweater, $580
There’s nothing quite like the perfect shirt. Whether crisp cotton or fluid silk, the right button-up adds effortless polish to your wardrobe. TWP always does it right when it comes to button ups and The Big Joe Shirt is no exception.
You don’t need more. You need better. Fewer, high-quality pieces not only make you look better, they make you feel more confident, grounded, and intentional. At Lawrence Covell, we’re here to help you build a wardrobe that truly lasts.
Stop chasing fast trends. Invest in your style.