Stop Stressing About Color Theory

Lately, everyone on the internet seems to be obsessed with color theory. You can’t scroll on TikTok or Instagram without seeing someone holding up fabric swatches, debating whether they’re a “true summer” or a “soft autumn,” and getting dramatically told to avoid yellow forever because it’s not “in their season.”

Color theory is having a moment, but let’s be honest it’s also becoming another way to overthink your style and make getting dressed way more complicated than it needs to be.

Yes, color theory can be helpful. There’s no denying that certain tones flatter certain skin tones, or that wearing the “right” colors might make your eyes pop or your skin glow. But here’s the thing, you don’t need a color consultant to tell you what you feel confident in. If you put on a color and feel like a million bucks, that’s your color. End of story.

Style should be about expression, not rules.

Fashion is personal. It’s creative. It’s playful. It’s about showing up in a way that feels like you. Sometimes that means rocking the “wrong” shade of red because you love it. Sometimes it means wearing head-to-toe neutrals even though your color analysis told you to “lean vibrant.” Spoiler alert, your confidence is what people notice, not whether your undertones match your blazer.

Also, let’s be real, most people aren’t walking around thinking, “Hmm, that shirt is too warm-toned for her complexion.” They’re thinking, “She looks so good in that!” Energy is louder than hue.

So if you’re feeling overwhelmed by color palettes, digital analyses, or the pressure to fit yourself into a seasonal box, here’s your permission slip. Wear what makes you feel pretty! Trust your gut. Trust your mirror. Try new things. Experiment. Or don’t. But make the choice because it feels right, not because the internet told you to.

Color theory is fun, until it becomes a rulebook. Then it’s just another trend pretending to be a personality test. Don’t let it dull your shine.

Wear pink. Wear lime green. Wear the muddy brown or the electric purple or the pure white that “washes you out.” If you love it, it works.