Allow Us to Re(etro)duce Ourselves

Etro has carved out a unique space in the world of fashion with their strong heritage in Italian technique, distinctive patterns, and fabrics. Let's dive into the history, design philosophy, and the charm that makes Etro a favorite among fashion connoisseurs.

Founded in 1968 by Gimmo Etro, the brand started as a textile company. Gimmo’s passion for travel and culture influenced the early collections, which were characterized by unique patterns and vibrant colors. This passion laid the foundation for Etro's iconic paisley motif, a symbol that continues to define the brand’s aesthetic. Along the way Etro has incorporated other patterns into their collections allowing each one to compliment each other. 



Etro Floral Jacquard Cape, $1,770



Erto Paisley Reversible Longline Coat, $2,650



Etro Paisley Reversible Longline Coat, $2,650

Etro is renowned for its commitment to quality. Each piece is a testament to the brand’s dedication to craftsmanship, from the selection of the finest materials to the meticulous attention to detail in the manufacturing process. This dedication ensures that every garment is not just a piece of clothing but a work of art. An example of this work of art would be the Etro Dress.

 Etro Maxi Floral Dress, $1,990

While Etro’s roots are firmly planted in tradition, the brand is not afraid to embrace innovation. The current creative direction embodies a perfect balance of the old and the new. One product that stands out for this is the (). The collections often feature contemporary cuts and styles, infused with the brand’s trademark patterns and colors, appealing to a modern audience while respecting the brand's heritage. 

Etro Floral Long Sleeve Mesh Top, $450

Etro Silk & Wool Top$1,100

Etro clothing is more than just fashion, it's a celebration of culture, craftsmanship, and creativity. With its rich heritage, commitment to quality, and innovative spirit, Etro continues to attract the fashion world. Whether you're drawn to its iconic paisley prints, luxurious fabrics, or the blend of tradition and modernity, Etro offers something special for every fashion enthusiast. Embrace the world of Etro, and you'll discover a style that goes beyond trends and speaks to the soul of true luxury.