Aliita or Italia? Apples to apples.

Aliita is a contemporary Italian jewelry brand founded in 2015 by designer Cynthia Vilchez Castiglioni, in-law of Carolina Castiglioni, founder of Plan C. The brand’s name means “important object” in Wayuu - the language of the Guajiros of Venezuela. It also forms an anagram of Italy, highlighting Aliita’s dedication to authentic Italian craftsmanship.

Every Aliita creation is 100% made in Italy using responsibly sourced gold, natural gemstones, and high-end materials. The brand’s fine jewelry capsule features 18kt gold, while its core collection uses durable 9kt gold. Aliita’s small-batch production ensures low-waste, sustainable jewelry with long-lasting quality. The brand also partners exclusively with TCA S.p.A. for responsible gold sourcing. Its corals are harvested through eco-sustainable fishing, and its cord bracelets are crafted with organic cotton to minimize environmental impact.

With a strong focus on transparency, Aliita ensures that gemstones are cut locally in the Milanese area or sourced from trusted international suppliers who follow strict health and safety standards. The brand designs jewelry with purpose and longevity in mind, prioritizing craftsmanship and thoughtful production. A core part of Aliita’s mission is women’s empowerment, encouraging women to pursue leadership roles and enter fields with traditionally low female participation.

Aligning with its sustainable values, Aliita packages its jewelry in locally made materials crafted just outside Milan. The brand uses premium, eco-friendly Fedrigoni paper, sourced from responsibly managed forests and certified by international sustainability standards.

Shop Aliita at Lawrence Covell today.